Job Title: Digital Marketing Expert

Location: [Company Location]

Company: [Company Name]

About Us: [Company Name] is a dynamic and innovative company specializing in [industry/sector]. We are committed to delivering top-notch products and services to our clients and are looking for a talented Digital Marketing Expert to join our team and drive our digital presence to new heights.

Job Description: We are seeking a highly skilled and experienced Digital Marketing Expert to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate is a creative and strategic thinker who is well-versed in the latest digital marketing trends and technologies.

Key Responsibilities:

1. Develop and Execute Digital Marketing Strategies:
   • Design, build, and maintain our social media presence.
   • Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
2. Content Creation and Management:
   • Create engaging and relevant content for our website, blog, social media, and other digital platforms.
   • Collaborate with designers to improve user experience.
3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
   • Optimize content and landing pages for search engine marketing.
   • Perform ongoing keyword discovery, expansion, and optimization.
4. Social Media Management:
   • Manage and grow our social media accounts.
   • Create and implement social media strategies and campaigns to increase engagement and drive traffic.
5. Email Marketing:
   • Develop and execute email marketing campaigns.
   • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
6. Analytics and Reporting:
   • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
   • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
7. Ad Management:
   • Manage online advertising campaigns (Google AdWords, Facebook Ads, etc.).
   • Monitor budget distribution and performance of paid ad campaigns.
8. Market Research:
   • Stay updated with the latest trends and best practices in online marketing and measurement.
   • Conduct market research and analyze trends to identify new marketing opportunities.

Requirements:

1. Education:
   • Bachelor’s degree in Marketing, Business, or a related field.
2. Experience:
   • Proven working experience in digital marketing.
   • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
3. Skills:
   • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
   • Working knowledge of ad serving tools (e.g., DART, Atlas).
   • Experience in setting up and optimizing Google AdWords campaigns.
   • Strong analytical skills and data-driven thinking.
   • Up-to-date with the latest trends and best practices in online marketing and measurement.
4. Attributes:
   • Excellent communication and interpersonal skills.
   • Strong project management skills with the ability to manage multiple projects simultaneously.
   • Creative thinker with the ability to generate innovative marketing ideas.
   • Ability to work independently and as part of a team.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.
• [Other specific benefits unique to your company]

How to Apply: Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to [email address]. Please include “Digital Marketing Expert Application” in the subject line.